Link in bio
Your link in bio, upgraded into a full profile.
One link for everything you are — links, content, socials and projects on a single beautiful page that doubles as your portfolio and personal site. Free to start.
Free forever · No credit card · Your page live in minutes
What you get
More than a list of links
One link, everything you are
Put your links, socials, content and projects behind a single URL you can drop in every bio.
A page, not a list
A visual grid layout that presents your work beautifully — closer to a personal site than a stack of buttons.
Free to publish
Build and share for free, with no watermark cluttering your page and no credit card to get started.
Works on every platform
Made for Instagram, TikTok, YouTube, X and beyond — one link that fits wherever bios only allow one.
Rich media blocks
Embed videos, music, images and projects so people can experience your work without leaving your page.
Custom domain ready
Graduate from a shared link to your own domain whenever you’re ready — your identity, your URL.
Get started
Live in three steps
- 1Claim your username — it becomes your one link to share everywhere.
- 2Add blocks for your links, socials, media and projects, and arrange them by dragging.
- 3Publish and paste your link into every bio. Update it any time; the link never changes.
For your platform
One link, wherever bios live
Platform-specific guides — how to add and get the most from your link on each network.
FAQ
Link in bio: FAQ
- What is a link in bio?
- A link in bio is a single web page you put in your social media bio that holds all your important links, content and profiles in one place — useful because most platforms only allow one clickable link in your profile.
- How do I create a free link in bio?
- Claim a username on Palette, add your links, socials and media as blocks, then publish. Your page is live for free at paletteapp.me/yourname, ready to paste into any bio.
- What should I put in my link in bio?
- Your most important links (latest content, shop, newsletter), your social profiles, and a taste of your work — images, videos or projects. Palette lets you show work directly rather than only linking to it.
- Can my link in bio also be a portfolio?
- Yes — that’s the point of Palette. Your link in bio and your portfolio are the same page, so a visitor sees who you are and what you make in one place.
- Is a link in bio free on Palette?
- Yes. You can create, publish and share a full link-in-bio page for free, with no forced branding.
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